Aston Martin brings the DB11 TO THE USA.

Aston Martin the Americas needed a digital campaign to launch their DB11 in North America. I partnered with Baker St. Labs (who specializes in behavioral economics,) to bring meticulous consumer research to action through print, digital ads & landing pages. Leveraging existing assets from Aston Martin’s image library, I needed to construct messaging and design for 36 banner ads driving to 3 landing pages.