CREATING Experiences ON BEHALF OF IBM.
I spent 2 years crafting branded moments on behalf of IBM and its individual business units. Below are a couple of projects from that time period.
PROJECT 01 – IBM SECURITY TOWERS – For Think 2019, IBM Security presented a large-scale activation with four interactive pillars, featuring dual 55" transparent OLED screens and 3D printed narrative anchors – similar to what might commonly be known as a Hype Box. My role as Art Director involved leading UX design and collaboration with designers, animators, and strategists to deliver the digital experience.
PROJECT 02 – THINK GOV – At Think Gov 2019, IBM Federal's flagship event spanning 2 days and 2 venues, leaders discussed tech's role in future government. With 1300+ attendees, keynotes included NASA's CIO and Representative Will Hurd. As Creative Director, I led GPJ's design team at both venues.
CLIENT
DELIVERABLES
Location
San Francisco / Washington DC, USA
UX Design
Experience Design
Proprietary Event
Wayfinding & Collateral
IBM
ROLE
Creative Director / Art Director