10x vineyards on the mornington penINsula.

Ten Minutes by Tractor needed a complete overhaul of their website and content strategy. The process began with a deep dive into luxury wine branding. The key takeaways were to craft an image around authenticity, attention to detail, heritage, process, and commitment to quality.

With a revamped content strategy in place, I headed to Melbourne, Australia to produce photo and video with a lean, mean, very talented team. New assets that were produced on-site included a 2:15 brand video, (2) 0:45 supporting cuts, and a range of photography highlighting the facilities, restaurant and staff, along with all six vineyards. Over the following months, I worked with the client and developer to craft a website overhaul with the new assets.