GV STEPS INTO THE WILD WORLD OF FINE ART.

I worked with GV-backed art world start-up Twyla on brand campaigns and activations. This is a brief look at three projects from our time working together.

PROJECT 01 – "Art Connects Us" CAMPAIGN – Extensive focus group testing shaped "Art Connects Us" campaign, pairing artists with influencers. Influencers included Iris Apfel, discussing passions with Twyla artists in six pairs. Campaign won two Platinum dotCOMM Awards.

PROJECT 02 – WHAT KIND OF WORLD DO YOU WANT? – Trey Speegle's distinctive blend of vintage imagery and poignant text was showcased at Art Wynwood, where visitors contributed to a large paint-by-number artwork, prompting reflection on the desired world. Limited edition prints of the piece were sold onsite, with proceeds supporting The Trevor Project. Acclaimed artists Shepard Fairey and Cey Adams both participated in the activation.

PROJECT 03 – TWYLA HOUSE ART BASEL – A week of art and relaxation. I provided a simple activation where artist attendees were given white-on-white embroidered dad hats and buckets of markers to customize their Art Basel headwear.